Three New Brands at Target!

Target is at it again! 3 new brands designed with the next generation of guests in mind.

Pretty much everybody can find something (if not a full cart of somethings!) to love at Target. But different guests have very different needs and expectations. Target’s younger guests (think teens and young adults) crave authenticity, creativity and Insta-worthy ways to show off their personal style. Target did mountains of research, from interviews and visits to guests’ homes to inviting teens to HQ to share their perspectives and experiences. Turns out that these guests already love Target, but they want more. More ways to express themselves, more unique shopping experiences—and more for their money. Challenge accepted.

Target is releasing 3 new brands.

Heyday debuts stores June 9th. Target’s first electronics owned brand, which invites guests to play up their look with the power of tech. Think fun cell phone cases, headphones, speakers and more, all with exceptional quality at make-you-do-a-double-take prices (most pieces are under $20 and everything’s less than $60).

Now young women can find exactly what they need to create amazing head-to-toe looks all in one place—Target, of course, with Wild Fable. The trendy apparel and super-chic accessories and shoes are meant to mix, match and make your own, all for less than $40 per piece. The entire line’s designed to look and feel amazing from size 0 to 26W. Wild Fable makes its only-at-Target debut in August.

The street style-inspired Original Use empowers young men to experiment with and refine their personal style. And no fussing with fit—everything’s available in Big & Tall sizes, too. This Target-exclusive brand arrives at Target and Target.com in August, with prices ranging from $10 to $40.

To get the full scoop check out Target’s official press release here.