Back Together Again- Target and Amazon
After a 4 year hiatus Target is going to put Amazon Kindle readers, Fire tablets, and Fire TV devices back on their shelves beginning of October. The products are already being sold online at Target.com.
In 2010 Target was the first brick-and-mortar to sell Amazon devices, and that year on Black Friday the Amazon Kindle was Target’s best-selling tablet. Just after two years Target decided to stop selling Amazon devices. However, Target has listened to its customers who have been requesting Amazon devices to come back to Target, so although selling Amazon devices means boosting Amazon, their fierce competitor, Target has decided to give the partnership another try.