Beautycounter for Target
Beauty fans everywhere, listen up, we have some very exciting news to share with you – the game-changing beauty and skincare brand Beautycounter is coming to a Target near you! TODAY!! Yes friends, today Beautycounter is launching a collection created especially for Target, prices ranging from $12-$39. Here at Target Made Me Do It we are long time fans of this amazing brand and suggest you run, not walk to your nearest Target and scoop up all your favorites because they won’t be on shelves for long.
Beautycounter’s mission is “to get safer products into the hands of everyone.” The line features fan-favorite products in exclusive sizes (think rosewater mist and a purifying charcoal mask), special sets and a brand new nourishing oil that’s launching only at Target.
Here’s more from Beautycounter founder, Gregg Renfrew, you can view the full press release here.
What was your “aha” moment when you recognized the need for a brand like Beautycounter?
Beautycounter, like most businesses, started as just an idea. On a piece of paper. At a tiny table. After watching An Inconvenient Truth in 2006, I became impassioned with the environmental health movement. I learned that the things we put on our bodies often can contain harmful and questionable ingredients, and I had to do something about it. It became my cause to get these products off my children’s bodies, out of my home and, eventually, out of the marketplace.
Why do you feel the Beautycounter mission is so important?
Our mission is important because your health is your greatest asset. It is our belief that everyone should have access to information and safer choices in the products they put on their bodies, every single day. As a mother, I would do anything to protect my children, and as a female leader of a fast-growing business, I feel a responsibility to provide women with safer, high-performing products and to protect future generations by advocating for more health-protective laws.
What has been the most memorable part of Beautycounter’s growth since launch?
The ultimate silver lining of the Beautycounter experience has been empowering women with information. The stories I receive from all across the U.S. and Canada about how Beautycounter has changed their lives has been incredible.
What do you hope to teach Target guests through the Beautycounter products when they are shopping them or using them for the first time?
From day one, we have worked hard to create a product that is both high performing and significantly safer. We have never compromised on safety or performance. We have proven that safety works—really well.
Which of the Beautycounter products available at Target are your favorite?
The Rosewater, Day Cream and Face Oil are part of my everyday routine and have been since we launched. In the summertime, I love to put the Rosewater in my refrigerator for a refreshing, cool mist. The Cleansing Balm is also a must-have, especially for women on the go, because it does triple work as a cleanser, a makeup remover and a nighttime treatment. And as a woman who loves to take a bath, the Sugar Scrub is my favorite weekly treat.
Amazing, right?! Be sure to get your hands on these amazing products! And if you try them, love them and want to learn more, click here to check out their website. OR if you’re shop from the comfort of your home kind of person, no problem, we’ve put together some of our favorite “must try’s” for you to purchase online.
Beautycounter Finishing Touch Set
The Beautycounter Bronzer/Blush Duo delivers a refined, natural-looking glow and subtly rosy cheeks. Master the polished, no-makeup look with an ultra-smooth, high-gloss Lip Shine.
Beautycounter Clean Slate Set
Charcoal Cleansing Bar and Nourishing Face Oil pair up perfectly to help give you a smoother, brighter, healthier-looking complexion. The Cleansing Bar helps to thoroughly cleanse skin and draw out dirt, oil, and impurities without harsh ingredients that can be overly drying and irritating to skin.
Beautycounter Color Story Set
Give your look a hint of pink with Beautycounter Lip Gloss in Peony and Cream Blush in Hibiscus. Irresistibly soft and smooth, but never sticky, the Lip Gloss applicator delivers just the right amount of sheer color and subtle shine. Brighten cheeks with the natural color of our Cream Blusher, made with jojoba ester and carnauba wax.
Beautycounter Fresh Start Set
Get set for the day ahead with this invigorating morning routine. Soothe and nourish your skin as you wash away makeup and impurities with this ultra-gentle Nourishing Cream Cleanser, made with moisturizing coconut oil, and witch hazel for a toning effect. Then apply Nourishing Day Cream to your face and neck.
Beautycounter Rest Assured Set
Nourishing Night Cream and Nourishing Eye Cream make the perfect before-bed combo. Our Nourishing Night Cream hydrates with coconut oil and aloe, while geranium, lavender, and green tea calm and soothe your skin. Apply generously to your face, neck, and forehead, then gentlyapply small amounts of the Nourishing Eye Cream around your eyes.
Beautycounter Body Butter
Ultra-moisturizing and super soft, this rich Body Butter absorbs easily without feeling greasy. Shea butter and mongongo oil hydrate and nourish, while organic sunflower oil, aloe, and chamomile soothe skin. Ideal for normal to very dry skin.
Beautycounter Sugar Body Scrub
Polish your skin to a healthy-looking glow with Sugar Body Scrub, made with brown sugar to buff away dull skin, mineral-rich evening primrose, sweet almond, apricot kernel, and sunflower oils to leave skin looking soft and smooth. Antioxidant-rich acai berry supports the appearance of healthy skin, and a mix of pure citrus and oils leave a fresh and invigorating lemongrass scent.
Beautycounter Facial Cleansing Balm
Made with vitamin C to brighten the appearance of skin, and raspberry and cranberry seed oils to moisturize, our Cleansing Balm melts into your skin to hydrate while it cleanses, removing makeup and impurities, but not stripping away moisture. Includes a 100% cotton muslin cloth that’s softer and easier on skin than a traditional washcloth.
Beautycounter Nourishing Facial Oil
A luxurious blend of five radiance boosters, this super lightweight, concentrated oil deeply nourishes skin with antioxidants and vitamins like Macadamia seed oil and Grapeseed oil. The perfect primer for makeup, it is easily absorbed, sinking into skin for lasting moisture, leaving you with a dewy, supple-looking and luminous compexion.
Beautycounter Purifying Charcoal Face Mask
Purifying Charcoal Mask features a unique blend of clay, charcoal and sodium hyaluronate that works to gently exfoliate, draw out impurities, and soothe skin. The mineral-rich formula helps improve your skin’s overall condition by refining the appearance of pores and increasing elasticity. Ideal for normal to oily skin types.
Beautycounter Nourishing Rosewater Mist
Wake up your complexion with this softening toner. Made with organic rosewater, purified water, and nourishing moisturizers like sodium hyaluronate. Spritz to set makeup or whenever skin needs an instant pick-me-up for a dewy glow.