GiftNow: A New Way to Shop and Give

Have you noticed the GiftNow button that appears on the Target.com website?

Find something on Target.com you think this person might like, and click GiftNow to send it in an electronic gift box to the recipient’s email address. You have the option to send the e-gift instantly, or you can choose the date you want the e-gift delivered and have it land in the recipient’s inbox right on Dec. 24 or Dec. 25.

Your recipient gets the gift in their inbox and has the option to accept it, change the size, or choose something completely different. All this happens before anything ships—and without alerting you, sparing any awkwardness. A score for both the gift-giver and the recipient.

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