Good Chemistry: Target’s First Exclusive Fragrance Brand

Great news, Target just launched their first ever fragrance brand, Good Chemistry. Created specifically with Target’s beauty guests in mind, the niche fragrance brand includes four collections inspired by different personalities: Confident and Charming, Good and Grounded, Vibrant and Playful and Cool and Collected. Each collection then includes four unique scents that come in perfume, body sprays and rollerballs, so there’s truly something for everyone.

The vegan and paraben-free scents are made with essential oils and is now available in all Target stores starting and online. To help guests find their best scent, they can test out the different fragrances in store before selecting a favorite.


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