Meet Target’s Newest Brand: Universal Thread
Last year Target announced an ambitious plan to launch 12 new only-at-Target-brands and it delivered some incredible ones like Project 62, Hearth & hand by Magnolia, and a New Day, among others. 2018 looks promising, with Target’s announcement of Universal Thread, an exclusive women’s lifestyle brand that’s grounded in denim and features tops, dresses, accessories and shoes a an incredible value (prices range from $5 to $39.99). Universal Thread is size-inclusive will mark the first time it’s introduced a line with such an expansive range in sizes. Sizes for all apparel within the collection will run from sizes 00 through 26W.
Mark Tritton, Target’s executive vice president and chief merchandising officer explains more about this new brand, here is an excerpt of the full interview.
Finding the perfect jeans can often seem impossible. How does Universal Thread measure up?
At the core of each of our new brands is a focus on our guests—understanding what they want, what’s important to them, and how we can address that in a way that’s uniquely Target.
In developing this brand, we conducted research with nearly 1,000 women from across the country to better understand their needs when it comes to shopping denim. What we heard from nearly all of them was that they dreaded shopping for new jeans. Whether the rise was too long or the inseam was too short or the pair of jeans they wanted didn’t come in their size—finding the perfect fit for their body type was just too challenging. That’s a problem we wanted to solve. So, our design team rolled up their sleeves and got to work creating a line that caters to all women, with multiple fits, silhouettes, lengths, rises and sizes.
What makes Universal Thread such an amazing value?
Value is not just about price, it’s also about quality and fit. Universal Thread brings all of that together with items priced at an incredible value. In fact, the everyday denim is priced, on average, up to 10 percent lower than our current offerings, and the quality guests will find is unprecedented at this price.