Meet the New Target Brands

Target recently announced the launch of a series of new clothing lines and home decor lines.

A New Day, a versatile, mix-and-match women’s brand—coming in September—will take you from weekend to work to dinner date, effortlessly—and have you feeling confident in your skin and in your wardrobe. Expect a modern take on a classic aesthetic and incredible prints and patterns.

Goodfellow & Co. This modern-meets-classic line of men’s clothing, accessories and shoes—available in September—is grounded in exceptional fabric and fit that guys are sure to love.

C9 Champion activewear is already a big hit. But those looking for a little edgier, street-fashion vibe will love JoyLab, launching in October. It’s fitness-meets-fashion-and-function.

Your home’s poised for an upgrade, too! If you’re looking for chic options and more ways to bring your style to life across your home, you won’t want to miss Project 62—a modern home brand thoughtfully designed for everyday life. Watch for it to hit Target stores and Target.com in September.

For a behind the scenes interview with Mark Tritton, Target’s executive vice president and chief merchandising officer be sure yo check out this post.