Target’s New Natural Beauty Products

If you’ve been to Target recently you’ve probably seen some new beauty brands including a bost in men’s grooming.

The new men’s grooming selection will range from $1.49 to $199.99 and will be available in 11 Target stores with plans to roll out to 80 more stores by year end. Shop the full men’s grooming selection at

Good Chemistry is Target’s fragrance line. The niche fragrance brand includes four collections inspired by different personalities: Confident and Charming, Good and Grounded, Vibrant and Playful and Cool and Collected. Each collection then includes four unique scents that come in perfume, body sprays and rollerballs, so there’s truly something for everyone.

Target recently introduced eight new cosmetic brands to our growing beauty assortment. Created by a diverse group of women for everyone, these brands bring more than 150 products to Target designed for medium to dark skin tones. Plus, most of these brands were digital-only, meaning this is the first time they’ll be available at a store near you!

Have you tried any of Target’s new beauty brands? If so we’d love to know which ones you’ve loved.

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